What Drives Us

We Are Passionate

We love what we do and will never settle for anything less than the absolute best.

We Are Fearless

We aren't afraid to follow our passion, challenge the status quo and continue innovating after all these years.

People Come First

Without spectacular clients or our incredible talent the experiences we design wouldn't be the same.

Meet Our Team


Michael Daigian

Owner, Head Designer

40 years ago, Michael Daigian abandoned science and engineering to build a business as one of San Francisco’s top floral design studios. 40 years later, he is just as passionate as the day he started. Despite a long list of high-end clients, Michael is just as accessible and easy going as when he started. His versatile style and attention to detail is evident throughout his extensive body of work. Michael continues to delight customers, oversee a bustling design studio, mentor young designers, and lecture throughout the bay area.

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Alysia Hook Krupsky

Director of Marketing & Events

Alysia grew up on the beautiful central coast of California, and graduated from UC Santa Barbara with a Bachelor of Fine Arts degree. Her career took shape in the hospitality industry, where she developed a passion for event production. Alysia's love of adventure has taken her from California resorts to New York fine dining, and from Hawaiian yoga retreats to the booming national events area of San Francisco. With over 10 years in the Bay Area, Alysia has perfected the "art of making special" through her experience in the performing arts, luxury wedding, and floral design industries. Now, Alysia is happy to bring her unique style and expertise to her role as Director of Marketing and Events, for leading San Francisco florist, Michael Daigian Design.


Caitlin McCourt

Lead Designer & Production Manager

Caitlin is a born and raised New Yorker who has found her way to the Golden Coast. Better yet, the magical Bay Area. She began her journey with flowers in 2014 when she became an apprentice at a flower farm in Upstate NY. Since her initial start in the industry didn’t begin in a flower shop, but rather in the fields and hoop houses of a farm, she has a heightened level of appreciation for the natural world around us. With a Printmaking/Painting background, Caitlin’s work has a fine art essence, mixing traditional floral design concepts with a touch of the unexpected. Caitlin’s diversity allows her to tailor designs with specific clients in mind. She is currently the Lead Designer with San Francisco florist, Michael Daigian Design.


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Established in 1975, Michael Daigian Design has never changed its mission to design beautiful experiences and make that process as seamless as possible for our clients. With decades of combined experience and the best talent in the industry, Michael Daigian Design is the premier Floral and Event Design studio in the Bay Area. 

Michael Daigian Design has been published in Martha Stewart Weddings, Brides Magazine, The Knot, Modern Luxury Brides, California Wedding Day, Today's Bride as well as numerous blogs including Style Me Pretty, Snippet & Ink and Once Wed. Michael Daigian Design is honored to be named one of San Francisco’s top florists by 7×7 magazine and one of the top florists by Martha Stewart Weddings.