What Drives Us


We Are Passionate

We love what we do and will never settle for anything less than the absolute best.

We Are Fearless

We aren't afraid to follow our passion, challenge the status quo and continue innovating after all these years.

People Come First

Without spectacular clients or our incredible talent the experiences we design wouldn't be the same.



Meet Our Team


Michael Daigian

Owner, Head Designer

35 years ago, Michael Daigian abandoned science and engineering to build a business as one of San Francisco’s top floral design studios. 35 years later, he is just as passionate as the day he started. Despite a long list of high-end clients, Michael is just as accessible and easy going as when he started. Knowing literally every San Francisco venue, like the back of your hand, doesn’t hurt either.


Amy Donough

Director of Weddings & Events

Amy joins Michael Daigian Design from the event production and design firm, Sonia Sharma Events in Los Angeles. With over four years of experience in large scale event production, design and logistics, Amy is here to make sure that your event is flawless and that your experience is seamless. Amy is excited to meet you, and would love to start a conversation over a cup of coffee, or better yet, a glass of wine! So shoot her an email at amy@michaeldaigian.com to get started!


Ariel Ermatinger

Director of Design & Production

While attending the Academy of Art University for Illustration, Ariel took a job at a little flower shop in Sausalito, CA. As she turned out arrangements, bouquets, and boutonnieres, she quickly realized she’d found her calling. And with her sights now set on surrounding herself with flowers instead of cubicles, she devoted her full attention to floral design. Nine years later, she continues to work and collaborate on everything from large-scale corporate events to high-profile weddings to styled photo shoots, and even a TV commercial or two. So whatever your needs, Ariel will be here to guide you through your design process with ease.


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Established in 1975, Michael Daigian Design has never changed its mission to design beautiful experiences and make that process as seamless as possible for our clients. With decades of combined experience and the best talent in the industry, Michael Daigian Design is the premier Floral and Event Design studio in the Bay Area. 

Michael Daigian Design has been published in Martha Stewart Weddings, Brides Magazine, The Knot, Modern Luxury Brides, California Wedding Day, Today's Bride as well as numerous blogs including Style Me Pretty, Snippet & Ink and Once Wed. Michael Daigian Design is honored to be named one of San Francisco’s top florists by 7×7 magazine and one of the top florists by Martha Stewart Weddings.